AI Insights · Timothy · July 2024
Q2 2024 Snapshot: Top Drawing & Coloring Apps on Unified Platform
Explore the Q2 2024 performance trends of the leading Drawing & Coloring apps across unified platforms. Sensor Tower provides a glimpse into the download, revenue, and active user metrics for these creative outlets.
As the second quarter of 2024 comes to a close, we delve into the performance of the top Drawing & Coloring applications across unified platforms, with insights provided by Sensor Tower.
Color by Number：Coloring Games experienced a fluctuating trend in downloads, peaking at 32K in the week of April 29th and dipping to 20K towards the end of June. Revenue showed a gradual decrease from $5.7K in the first week of April to around $4.2K in the last week of June. Weekly active users saw a high of over 107K at the end of April, with a slight recovery to 85K active users by the end of June after a mid-quarter dip.
For Kids Drawing Games 6 year olds, downloads declined from 7.2K to 3.2K over the quarter, while revenue also decreased from $1.2K to just over $1K. The app's weekly active users showed a downward trend, starting at 15K and ending the quarter at around 8.9K.
IDZ Digital Private Limited's Coloring Games for Kids 2-6! saw a stable download count, with a slight peak at 2K in mid-June. Revenue varied, with a high of $1.2K in late April and a low of $840 by the end of June. Weekly active users remained relatively consistent, with a slight increase to over 13K in the second week of June.
Disney Coloring World, published by StoryToys Limited, showed a significant surge in downloads, jumping from 8.6K to a striking 48.7K in the last week of June. Revenue saw an upward trend in the same period, from $1.1K to $1.3K. Weekly active users also experienced a substantial boost, rocketing from 12.7K to 56.7K by the quarter's end.
Lastly, Colorfy: Coloring, Book Games downloads saw a notable spike to 25K in mid-May, but ended the quarter at 3.9K. Revenue remained relatively stable around $800, with a minor peak at $921 in late April. Weekly active users exhibited a peak of 81K in mid-May, ending the quarter with 24.9K active users.
For more detailed insights and data on app performance, Sensor Tower's platform remains a valuable resource for industry trends and analysis.
